DeMartine, then president of the Canvas Goods Association, had been with the company for eight years.ĭuring the 1960s, Eureka progressed beyond manufacturing sturdy but heavy canvas to market to the burgeoning outdoor camping industry. DeMartine to the position of company president. Legg stepped down to become chairman of Eureka's board and the board elected Legg's son-in-law Robert B. Due to this demand, Eureka began distributing its products through sporting good stores, Army and Navy stores, and department stores throughout the United States and internationally.

In the 1950s, Eureka's trailer awnings experienced increased demand when the soldiers’ return led to the subsequent housing shortage. After the war, the company consolidated its factories to one expanded factory and became a wholesale manufacturer of canvas products and a supplier of industrial canvas and other textiles. ĭuring World War II, Eureka manufactured primarily all-purpose tents for the armed forces, which were used as hospital tents, barracks, and mess halls. Eureka tents for this meeting included sleeping tents with wooden floors, mess tents, product display tents, portrait-taking tents, and tents for shoe-shining, all of which spanned 7 acres (28,000 m 2) of land at the Hundred Percent Club in Endicott, New York. The company supplied the design and production for what became known as ' tent cities,' such as when approximately one thousand IBM salesmen met with IBM founder Thomas J. In the 1940s, Eureka began to manufacture party tents for special occasions, fairs, and college commencements. By World War II, the Leggs had expanded Eureka to include five New York factories. In 1930, the Leggs purchased the former Chenango Canal mule barn in Binghamton, which they converted into Eureka's first factory. Legg's son, Arthur Carl Legg, bought out Dickerman's interest in 1925 and the company continued under the Legg family's direct leadership for the next fifty-six years. Dickerman, purchased the burgeoning company from its original owners. In 1910, pioneering businessmen, Arthur D. Eureka's earliest tents, assembled from untreated white army duck, were so robust that a completely usable early Eureka tent still hung in the company's headquarters nearly one hundred years later. Eureka constructed its first awnings from unfinished natural white cotton duck and designed them to maximize the amount of light allowed into the storefront while still providing sufficient shade to passers-by. The company utilized early manufacturing processes, including the use of dies to cut stars and the sewing together of strips of red and white bunting to create American flags. The company's initial workshop on Binghamton's Commercial Avenue produced custom tents, awnings, wagon covers, horse blankets, and flags. The Eureka Tent & Awning Company was established before 1895 in Binghamton, New York. Products marketed under the Eureka! brand include tents, canopies, sleeping bags, camp mats, camp furniture and outdoor living shelters. The brand, part of Johnson Outdoors’ group, is headquartered in Binghamton, New York. ( August 2010) ( Learn how and when to remove this template message)Įureka! Tent Company is an American company that sells Eureka! brand products to the outdoor recreation, rental, special events and military markets by Johnson Outdoors Inc., a global outdoor recreation company. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. This article contains content that is written like an advertisement.